With tickets officially going on sale for the 104th Pikes Peak International Hill Climb, anticipation is already building for one of motorsports’ most legendary events. On Race Industry Week, Melissa Eickhoff, CEO of the Pikes Peak International Hill Climb, offered an in-depth look at the fan experience, the race’s growing...

New WeatherTech Raceway Laguna Seca president Mel Harder says the famed road course has seen an appreciable rise in ticket sales for IndyCar’s annual visit.The former IndyCar Series executive wouldn’t be drawn on the number, but RACER understands it’s in the vicinity of a 20 percent improvement over 2024’s figure....

Lauri Eberhart, CEO of Friends of Laguna Seca, shares a bold vision for the future of WeatherTech Raceway Laguna Seca during EPARTRADE’s 5th Annual Race Industry Week. Learn how this iconic track is undergoing a stunning transformation under a 55-year revitalization plan to preserve its heritage, enhance fan experiences, and...

The Miami Grand Prix will not be a night race in 2025, but the possibility of a floodlit event in the future is still being assessed.Miami GP organizers have spoken of the potential for a night race ever since the event debuted in 2022 due to the possibility of high...

Continuing a commitment to immersion and fan experience, the team at Dinner with Racers are proud to reveal the next step in their digital empire with the launch of: Jeff Westphal: My Virtual Valentine.Designed for fans without Valentine’s Day plans, which likely stands for a large percentage of their fanbase,...

Every industry inevitably hits a fork in the road.Fifteen years ago, the mobile phone market hit that fork. Nokia, the global leader at the time, chose a traditional direction for its flagship product. By introducing his market-disruptive iPhone, Steve Jobs chose another. By 2013, Nokia had left the mobile phone...

Like bears ending their winter hibernation, many of us are emerging from months of isolation. During that time, we watched NASCAR and IndyCar continue racing via simulation, a virtual NFL Draft, every second of a Michael Jordan documentary and anything else that could be televised or streamed. But now, we’re...

If the Mazda brand stands for a feeling, an emotion, then people are at the core of everything we do. Machines don’t have emotions and can’t “feel alive.” However, the interaction between people and our cars can ignite and fuel passionate feelings. Our obligation as humans is to uplift other...

Castrol Raceway, home of the next IHRA Drag Racing Series event, the Mopar Rocky Mountain Nationals in Edmonton, Alberta, is offering some new opportunities for fans to enhance their experience at the race, which takes place July 15-17.One is the "Thunder Alley Experience," which includes a deluxe "members only" hospitality...

NASCAR, NASCAR Team Properties (NTP) and Fanatics jointly announced a 10-year agreement for the sport's at-track merchandise business that will deliver fans an enhanced, experiential shopping environment. As part of the agreement, Fanatics has acquired certain exclusive rights from NASCAR and NTP that will make the company the primary retailer...